A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoralcampaigns, wherein representatives are chosen or referendums are decided. (wikipedia,2011)
Therefore it is important for the party who seeks supporters to be able to reach through targeted supporters and sending messages throughout. So that targeted supporters can have a better understanding and those people who have not have a stand might be able to be persuaded.
The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience. These Internettechnologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing. Individual political candidates are also using the internet to promote their election campaign.
Signifying the importance of internet political campaigning, Barack Obama’s presidential campaign relied heavily on social media, and new mediachannels to engage voters, recruit campaign volunteers, and raise campaign funds. The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations. The campaign's social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. This new media was incredibly successful at reaching the younger population while helping all populations organize and promote action. (wikipedia,2011)
various ways to reach audiences:
Blogging, Facebook, MySpace, YouTube, Online Donations, and Online Organizing and Communications are Key Aspect of Political Campaigns
In this year's mid-term election, the Internet has proven to be the necessary tool for campaigning on all levels. Campaigns have developed sophisticated Internet tools to enhance their campaigns, targeting young and web-savvy voters. (http://campaignsonline.typepad.com/campaigns_online/use_of_the_internet_in_political_campaigns/)
Politics: is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs. It also refers to behavior within civil governments. However, politics have been observed in other group interactions, including corporate, academic, and religious institutions. It consists of "social relations involving authority or power" and refers to the regulation of public affairs within a political unit,[2]and to the methods and tactics used to formulate and apply policy. (wikipedia,2011)
As been know, it is irresistible in our daily life to be without politics. Even sometimes politics happen between friendships, works and so on. However, politics have been quite a "No NO" for youngster nowadays.
It is inevitable that the future of politics are in youngsters hand. However, it requires some willingness for youngsters to join political worlds these days.
These are various reasons why youngsters are not interested in politics:
Nine out of 10 youngsters do not aspire to a career in politics because they see politicians as pariahs who are not transparent, face safety risks and have to please everybody, an Abac poll learned yesterday.
The Indian youth is experiencing what is called as the depoliticisation process or in simpler terms, a disengagement from the world of politics. There’s growing apathy towards political activities and politicians from the youth these days owing to the domination of politics by crime and corruption. Due to the lack of an efficient political system in the country and its contamination by felonious and iniquitous acts, youngsters prefer veering away from politics.
U.S. president Barack Obama used internet effectively during and after his campaign =) This is one of the video used during his campaign..
Ok here are two videos used during President Obama's campaign back in 2008.
As youngster these days, we need to realize that:
although politics seems like an uninteresting or scary world. But we cannot forget that our future is in our hand. Our generation will be needed to fill the politic world someday. It is important to know politics in a way, thus we will not be shocked when we are indeed need to face it in the future. Our future is indeed in our hand, so we need to make sure we can be a great politician or at least we can choose the right politician to help our world..to be a better world.
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